Meet the team

A lean team. Tailored delivery.

CTX is a lean team focused on work shaped around your outcomes and priorities. Senior people stay with your engagement from first conversation to final handoff — and the team scales to meet what each client needs.

Collin Townsend, Principal at CTX Consulting

Collin Townsend

Principal, CTX ConsultingBoyne City, Michigan

Collin founded CTX Consulting after years helping Fortune 500 companies evaluate, buy and adopt enterprise software. He saw too many organizations invest in technology that didn't serve their priorities. CTX exists to change that.

Core competencies

Inside knowledge, on your side of the table.

Most organizations buy major technology a handful of times. Vendors sell it every day. CTX closes that gap, so your investment is shaped by your outcomes and priorities — not someone else's quota.

01

We know how enterprise software is sold.

Our team has worked inside fast-growing software companies. We know the playbooks, pricing levers and negotiation tactics vendors use — and how to make them work for you instead.

02

We speak the language of the executive suite.

We build trusted relationships with CXOs and SVPs across supply chain, procurement and finance, translating technology into the outcomes leadership actually cares about.

03

We measure everything in value.

ROI analysis and value engineering aren't a sales pitch here — they're how every recommendation is tested before it reaches you.

Areas of expertise

The skills behind every service we deliver.

  • Technology strategy and roadmapping
  • Enterprise technology evaluation
  • Software selection and vendor negotiation
  • ROI and value-based analysis
  • Value engineering and business cases
  • SaaS and cloud implementation
  • Program and project management
  • Change management and user adoption
  • Platform administration and optimization
  • Operations and CRM administration
System types we work with

We work across the systems that run your business — evaluating, implementing and supporting them end to end.

  • ERP systems
  • CRM platforms
  • Marketing automation
  • Customer success platforms
  • Procurement and spend management
  • Supply chain and operations systems
  • Data and analytics platforms
  • Business intelligence and reporting
  • Generative AI and automation
  • Integration and workflow platforms
  • Finance and accounting systems
  • IT service management
“Technology can be a force multiplier — we help direct those forces toward your goals.”
Collin Townsend · Principal, CTX Consulting

Tailored, not templated

Every engagement is shaped around your outcomes and priorities, and staffed to match what the work needs.

Integrity, humility, trust

The principles behind every client relationship we build — and every recommendation CTX makes.

Respectful debate

We challenge assumptions — yours and our own — to get to the best idea. See how that shapes our services →

Let's talk about your next technology decision.

Bring the question you're weighing. You'll leave with a clearer picture of your options — whether or not we work together.

Start a conversation